Comparison
Side Hustle Summit vs the AI Secrets Challenge
Both are free live launch events fronted by Russell Brunson. The AI Secrets Challenge has already run and its offer has closed; the Side Hustle Summit is the next one on the calendar, September 6–13. Here is what actually differs.
The AI Secrets Challenge has ended — its last cohort ran in August 2026 and its offer (a MarketingSecrets.AI trial funnel) is closed. The Side Hustle Summit is the live one: September 6–13, free, co-hosted with Iman Gadzhi, selling Monetise at $1,995. If you searched for the Challenge hoping to attend, the Summit is the event that is actually open for registration.
Side by side
| AI Secrets Challenge | Side Hustle Summit 2026 | |
|---|---|---|
| Status | Ended — final cohort ran August 2026, offer closed | Live — registration open, event Sept 6–13 |
| Hosts | Russell Brunson with Todd Dickerson (ClickFunnels) | Russell Brunson with Iman Gadzhi (Monetise) |
| Format | Five live sessions across five days | Five live sessions across eight days (Sept 6, 7, 8, 9, 13), 1 PM ET |
| Ticket | Free; VIP tier unlocked via a software trial | Free; no card required to register |
| The offer behind it | MarketingSecrets.AI subscription ($97/month after a 14-day trial) | Monetise, $1,995 one-time (full cost breakdown) |
| Refunds | Cancel the trial before day 14 | 7 days, no questions asked (terms) |
Same playbook, different product
Structurally these are the same machine: a free multi-day event, name-brand hosts, daily teaching that builds toward a paid offer in the closing sessions. That is not a criticism; it is the launch model Brunson has run for a decade. The difference that matters to your wallet is the offer at the centre: a $97/month software subscription then, a $1,995 one-time program this time. The Summit vs Monetise page unpacks whether attending changes what you would pay.
If you came here for the Challenge
Its review coverage lives on its own sites, but there is no cohort to join anymore. Neither event is live now: the AI Secrets Challenge cohort ended in August 2026 and the Side Hustle Summit finished on September 13. The full review and verdict covers whether the week was worth it, which is the useful question for judging the next one.
How this site makes money: we earn a commission if you register for the summit through our links. We are not paid to reach a conclusion, and the organizers have no review or approval over anything published here. Full disclosure.