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Home/What is Monetise?

The paid program

What is Monetise?

Monetise gets described as a “method”, a “system” and an “AI platform” depending on who is writing. Here is what it concretely is, what is inside it, and where the confusion comes from.

In one paragraph

Monetise is a $1,995 paid program for building and selling digital products. It bundles a 31-lesson course (Digital Product Formula 2.0), AI tools, live coaching calls and a members' community, all in one workspace on Whop. It sells in launch windows rather than continuously, and the next window is the Side Hustle Summit in September 2026, where it is the core offer.

Its 90-day sales contest has its own fact-checked page: Monetise Mania.

Why definitions of it disagree

  • It changed versions. Monetise 1.0 (January 2025) was software-first: a subscription with the course included free. Monetise 2.0 (September 2025) is course-first, one-time payment. Articles written for 1.0 describe a different product.
  • It is also a company. Gadzhi announced Monetise as a software company, so some coverage describes the business and some describes the program.
  • Affiliate pages abstract it. Several pages ranking today describe a generic “Monetise method” without mentioning that it is a purchasable product with a price. That is vaguer than the truth.

Inside the member area

Everything lives in one Whop workspace. The spine is Digital Product Formula 2.0: roughly 31 lessons across four stages (foundations, product development, launch and first sales, then distribution at scale. A second, more technical track (the Shadow Operating Playbook) was added in early 2026. Older Gadzhi programs are bundled as bonuses: Agency Accelerator, Ad Architect, and Sam Ovens’ Consulting Accelerator, whose rights Gadzhi acquired. Buyers consistently name Consulting Accelerator as the most substantial bonus.

Figure showing Digital Product Formula 2.0 runs to 31 lessons across four stages.
Foundations through to distribution at scale.
Three rows explaining why definitions of Monetise disagree.
Version changes, a company of the same name, and vague affiliate pages.
Whop member area showing the Digital Product Formula course and its lessons
Digital Product Formula inside the member area: 31 lessons, staged from foundations to distribution.

The AI tools

ToolWhat it doesStated value
Synthesise AIBuilds a digital product from research: demand, positioning, outline, content$2,999
Ghostwriter OSGenerates content and scripts from saved profile data$2,999
AskIman AIChat assistant trained on his materialIncluded
Recommended ToolsA directory of third-party softwareIncluded

Worth calibrating expectations: a member who used the tools across a year estimates they do about half the work rather than the 80-90% the marketing implies, with output needing real refinement before it is sellable. Useful, in other words, but not magic, and not a substitute for knowing your subject.

Table of the three AI tools with what each does and the value assigned to it.
Two carry a stated value. The third does not.
Ghostwriter OS interface showing the Viral Scripts agent with a campaign DNA selector
Ghostwriter OS’s viral-scripts agent, one of the bundled AI tools.

Community, coaching and the parts the sales page skips

The community is large. A long-term member put it around 14,000 before a 2026 launch. Coaching calls run regularly, hosted mostly by community managers rather than Gadzhi himself. Two honest caveats from buyers: at that scale the community is not tight, and the calls skew toward motivation and mindset.

Two features do not appear on the sales page: a 90-day sales competition included as a bonus, and a daily spin-to-win prize wheel with a live winners feed. The competition has its own page here, with the prize claims and the ranking rules checked against their sources: Monetise Mania.

Spin-and-win prize wheel with a recent winners activity feed
The daily spin-to-win wheel with its live winners feed. It does not appear on the sales page.

1.0 vs 2.0, so you can date what you read

Monetise 1.0Monetise 2.0
LaunchedJanuary 2025September 29, 2025
Price$999 / 12 months$1,995 one-time
ModelSoftware subscription, course freeOne-time purchase
CoursePersonal Brand BlueprintDigital Product Formula 2.0
ToolsSynthesise AI + Flozy ProSynthesise AI + Ghostwriter OS + AskIman

If a page mentions Flozy Pro or a $999 price, it is describing 1.0. Full detail on the pricing page.

How to see it for yourself

Monetise sells in windows and the cart is currently closed. monetise.com is taking waitlist signups only. The next window is the Side Hustle Summit in September 2026, where it is the $1,995 core offer. Attending the summit is free, and it is where the current terms are presented. Once you know what it contains, the next question is whether it is worth the money: that is what the $1,995 actually buys.

How this site makes money: we earn a commission if you register for the summit through our links. We are not paid to reach a conclusion, and the organizers have no review or approval over anything published here. Full disclosure.

Common questions

What is Monetise?

Iman Gadzhi's paid program for building and selling digital products. It combines Digital Product Formula 2.0, AI tools, live coaching and a members' community on Whop. It costs $1,995 and is the core offer sold at the Side Hustle Summit.

What platform does Monetise run on?

Whop. Gadzhi became a co-owner of Whop in April 2025, so the program runs on a platform he part-owns. Course, community, live calls and software all sit in one workspace.

What is the difference between Monetise 1.0 and 2.0?

1.0 launched January 2025 at $999 for twelve months with the Personal Brand Blueprint and Flozy Pro. 2.0 launched September 29, 2025 at $1,995 one-time, dropping Flozy Pro, adding Ghostwriter OS and upgrading the course to Digital Product Formula 2.0.