The paid program
Monetise gets described as a “method”, a “system” and an “AI platform” depending on who is writing. Here is what it concretely is, what is inside it, and where the confusion comes from.
We paid $1,995 for Monetise on September 7, 2026 and we publish the receipt. See the proof on our Monetise review. We have not finished the course, so nothing here is a verdict on the teaching.
Monetise is Iman Gadzhi’s $1,995 digital-product business program. The current version, Monetise 2.0, combines the Digital Product Formula 2.0 course, Synthesise AI and other software, live coaching and a private Whop community. It launched in September 2025 and is sold in limited launch windows; the current window is the Side Hustle Summit, where it is the core offer. Monetise Mania is a separate 90-day sales competition for members, not another name for the program.
Try MarketingSecrets.AI Free » Monetise enrolment is closed. This link opens Russell Brunson’s MarketingSecrets.AI: free for 14 days, then $97 a month, cancel anytime (checked October 18, 2026).
| Fact | Current version |
|---|---|
| Owner / founder | Iman Gadzhi |
| Product type | Digital-product business program plus software |
| Price | $1,995 one-time, financing from $166 a month |
| Platform | Whop (Gadzhi has co-owned Whop since April 2025) |
| Core course | Digital Product Formula 2.0, about 31 lessons |
| AI tools | Synthesise AI, AskIman AI, ListKit; Ghostwriter OS in the evergreen stack |
| Coaching | Live calls, mostly run by community managers |
| Community | Private member community on Whop |
| Current version | Monetise 2.0, launched September 29, 2025 |
| Monetise Mania | Separate 90-day member sales competition |
We bought the current version ourselves on September 7, 2026. Product descriptions below come from our member access and the September 7 and 8, 2026 live demonstrations. For Gadzhi’s business record and how Monetise fits into it, see our Iman Gadzhi and Monetise verification.
No. Monetise is the paid $1,995 program. Monetise Mania is a 90-day sales competition for Monetise members, with rankings and prize claims tied to member sales on Whop. Because Gadzhi uses the same Monetise brand for both, searches often blur them together. We track the competition separately, with the prize claims and ranking rules checked against their sources, on our Monetise Mania page.
| Monetise 1.0 | Monetise 2.0 | |
|---|---|---|
| Launched | January 2025 | September 29, 2025 |
| Price | $999 / 12 months | $1,995 one-time |
| Model | Software subscription, course free | One-time purchase |
| Course | Personal Brand Blueprint | Digital Product Formula 2.0 |
| Software | Synthesise AI + Flozy Pro | Synthesise AI + AskIman AI + ListKit; Ghostwriter OS in the evergreen stack |
| Status | Retired | Current, sold in launch windows |
If a page mentions Flozy Pro or a $999 price, it is describing 1.0. Full detail on the pricing page.
Everything lives in one Whop workspace. The summary layer first, then each part.
| Tool | Function | Current status | Evidence seen | Vendor-stated value |
|---|---|---|---|---|
| Synthesise AI | Researches and generates digital products | Current | Live demos September 7 and 8; member access | $2,999 |
| ListKit | Automated creator outreach | Current bonus, named September 8, 2026 | Stage description only | $7,164 |
| AskIman AI | Assistant trained on Gadzhi material | Current; priced for live buyers only on September 8 | Announced live | $1,495 |
| Ghostwriter OS | Content and script generation | In the evergreen stack; not named on stage in September | Member area | $2,999 |
| Recommended Tools | Third-party software directory | Current | Member area | Included |
The spine of the program: roughly 31 lessons across four stages (foundations, product development, launch and first sales, then distribution at scale). A second, more technical track, the Shadow Operating Playbook, was added in early 2026.

The product-building tool, and the only component demonstrated on stage. What it did on screen is in the next section. Gadzhi said it comes preloaded with $250,000 in generation credits paid for out of his own pocket, described as unlimited use for twelve months. He returned to this on September 8, unprompted: the quarter million is not a per-member allowance, it funds unlimited usage, members pay nothing per product, and he expects to spend another $250,000 soon. That is a clearer commitment than the original wording, and it is still a verbal one. Nothing published defines a credit or what happens when they run out.
The distribution software has a name now. On September 7, 2026 Gadzhi introduced it as an unannounced bonus he was not yet allowed to show, priced at $597 a month publicly, or $7,164 for the year buyers get. On September 8 he named it. ListKit is an existing cold-email product; he said it was originally built to book agency retainers before being pointed at creator outreach, and described it as preloaded with your Handpicked 100 list and following up automatically until a creator replies. He still has not demonstrated it. Two sessions after introducing it, ListKit remains the only component with no screen time, so everything above is the seller’s description. Treat it as unproven until a buyer publishes results.
A chat assistant trained on his material. Priced publicly for the first time on September 8, 2026 at $1,495 and sold as available to live buyers only.
Older Gadzhi programs are bundled: Agency Accelerator, Ad Architect, and Sam Ovens’ Consulting Accelerator, whose rights Gadzhi acquired. Among the long-term members we reviewed, Consulting Accelerator drew the most positive comments of the older bonuses.

The community is large; one long-term member put it around 14,000 before a 2026 launch. Coaching calls run regularly, hosted mostly by community managers rather than Gadzhi himself. Two caveats from the member accounts we read: at that scale the community is not tight, and the calls lean toward motivation and mindset. One feature does not appear on the sales page: a daily spin-to-win prize wheel with a live winners feed.

Gadzhi ran a full build in session 2 on September 7, then a second, different build in session 3 on September 8. Here is what the screen showed, so you can judge the tool rather than the pitch. Each mode: what it did, what was demonstrated, what was not.
Two numbers from the demo are worth keeping. Gadzhi said content generation takes five to ten minutes, and edited a break out of the stream while it ran. He said the finished product is around 45 pages synthesised from over 150 sources, and that the AI hands you the reference list.
What the demo did not show. Nobody read the output. Gadzhi scrolled the finished ebook quickly, said he had found it useful himself, and moved on. The 150 sources were never displayed, so whether they are real, current or relevant is not something the demo established. He also said he built his own product with it before release, a mindset ebook priced at $29, and that it sold to over 14,000 buyers for $370,000 in 30 days. That is a vendor claim about a vendor product with no independent record.
Session 3 revealed a mode of Synthesise that was not mentioned on day 2. Gadzhi called it a hidden feature. Instead of scanning the open market for a topic, it scans one named creator and builds a product for that creator’s audience. This is the piece the whole distribution pitch depends on. The screenshots below are ours, taken from the session 3 replay.
You paste an Instagram handle or a YouTube link. The tool reads the back catalogue, the comments and the engagement, and returns a profile: niche, transformation, content themes ranked by strength, audience and voice.

It then returns scored product concepts built from that creator’s own content. Four appeared in the demo, scored 8.9, 8.4, 8.4 and 8.3 against four named dimensions: pain, worsening, purchasing power and speed. Gadzhi took the recommended one without reading the others, the same way he did on day 2.

The format picker corrects something the day 2 demo implied. Three formats were available: coaching offer, pre-recorded product, ebook. Three more, digital asset, lead magnet and presentation, were greyed out behind “create a product to unlock”. Session 2 described five available formats. On this screen, half the catalogue is gated until you have shipped something.

From there it wrote an outline, a transformation map, chapter plan, manuscript and cover art, and produced a PDF with ten sections plus a checklist and worksheets.

The same gap as session 2, and it is now the important one. Nobody opened the finished product. On day 2 that mattered because the buyer was you. Here the buyer is a stranger who trusts a creator, and the creator is putting their name on a book they did not write and have not read. Nothing in the session addressed what that costs the creator if the book is thin, what the refund rate on these products is, or who is liable for the advice inside one. In this example the niche was newborn care.
Delivery is a Whop store page generated from the same screen. Synthesise writes the store copy, you set a price, and one button publishes it. Gadzhi priced the demo product at $150 and repeatedly framed $150 to $300 as the target range.

Two disclosures belong next to that screenshot. Gadzhi has co-owned Whop since April 2025, so the recommended delivery platform is one he profits from. And the $5 billion in creator payouts he cited for Whop is a whole-platform figure across every seller on it, not a Monetise result.
One calibration from a member account we read: a member who used the tools across a year estimated they do about half the work rather than the 80 to 90 percent the marketing implies, with output needing real refinement before it is sellable. That is one member’s estimate, not a buyer survey.
| Claim | Status | What we actually saw |
|---|---|---|
| Synthesise can build an ebook | Verified in live demo | Outline, content, branding and PDF generated, twice |
| Output uses 150+ sources | Seller claim | Source list was not shown |
| Product takes 5 to 10 minutes to generate | Partly observed | A break was edited out while generation ran |
| Creator mode builds from one handle | Verified in live demo | Profile, scored concepts, finished PDF on September 8 |
| ListKit automates creator outreach | Seller claim | No demonstration yet |
| Synthesise usage is unlimited for 12 months | Seller statement | Stated twice on stage; no written usage terms located |
| Gadzhi sold 14,000+ copies of his own AI-created ebook | Vendor claim | No independent sales record shown |
Monetise sells in windows and is open right now. The cart opened on September 7, 2026 during the summit’s second session, at $1,995 one-time with financing offered from $166 a month. Attending the summit is free, and it is where the current terms are presented. Once you know what it contains, the next question is whether it is worth the money: that is what the $1,995 actually buys.
How this site makes money: we earn a commission if you register for the summit through our links. We are not paid to reach a conclusion, and the organizers have no review or approval over anything published here. Full disclosure.
Iman Gadzhi's paid program for building and selling digital products. It combines Digital Product Formula 2.0, AI tools, live coaching and a members' community on Whop. It costs $1,995 and is the core offer sold at the Side Hustle Summit.
Both. Monetise 2.0 is course-first, with Digital Product Formula 2.0 as the spine, and bundles Synthesise AI, AskIman AI and ListKit as software, all delivered inside one Whop workspace.
Iman Gadzhi. He founded the program, fronts every launch, and has co-owned Whop, the platform it runs on, since April 2025.
A 90-day sales competition for Monetise members, included in the $1,995 price. It is not the program itself. Our Monetise Mania page checks the prize claims and ranking rules.
1.0 launched January 2025 at $999 for twelve months with the Personal Brand Blueprint and Flozy Pro. 2.0 launched September 29, 2025 at $1,995 one-time, dropping Flozy Pro and upgrading the course to Digital Product Formula 2.0.