Explainer
What is the Side Hustle Summit?
A free, fully online event running September 6–13, 2026: five live sessions on building an AI-powered side hustle, hosted by Russell Brunson and Iman Gadzhi, with a $1,995 program called Monetise for sale at the centre of it.
The Side Hustle Summit is a free online launch event: five live sessions at 1 PM Eastern (September 6, 7, 8, 9 and 13, 2026) teaching how to start an AI-powered side hustle, promoted around the claim of building a $373/day side hustle in five days. It is hosted by Russell Brunson (ClickFunnels) and Iman Gadzhi (Monetise), organized by Prime Mover LLC, and it exists to sell Monetise at $1,995 in its closing stretch. Attending costs nothing.
The event in one table
| Fact | Detail | Source |
|---|---|---|
| Dates | September 6–13, 2026; sessions on Sept 6, 7, 8, 9, 13 | Official event page |
| Time | 1 PM US Eastern, roughly one hour per session | Official event page |
| Price to attend | $0 — no card requested at registration | Official registration flow |
| Hosts | Russell Brunson and Iman Gadzhi, plus three guest speakers (the lineup) | Official event page |
| Organizer | Prime Mover LLC | Partner documentation |
| The paid offer | Monetise, $1,995 one-time; cart closed at midnight Eastern on September 14 (details) | Partner documentation |
What the sessions cover
The published episode titles run from “The Best Side Hustle To Start in 2026” through building a first side hustle with AI, to a live build in the finale. The schedule page lists all five with dates. Treat the $373/day figure in the marketing as a claim, not a promise — it is the advertised outcome, and no evidence for it has been published yet.
The framework the whole event hangs on
Gadzhi calls it the 3DS system: develop, distribute, deliver, scale. He presented it in session 1 on September 6 and said he found it rather than invented it, by analysing every digital product on his platform that had passed $100,000 in sales and pulling out what they had in common. Each session after the first takes one step.
| Step | The question it answers | Session |
|---|---|---|
| Develop | What do I sell, when I am not an expert in anything? | 2 · Sept 7 |
| Distribute | Where are the buyers already gathered? | 3 · Sept 8 |
| Deliver | How does it get sent without me touching it? | 3 · Sept 8 |
| Scale | How does one product become several? | 4 · Sept 9, Russell Brunson |
The framework is neither proprietary nor complicated, which Gadzhi says himself on stage: every physical product ever sold went through the same four stages. What is being sold is the software that does step one for you and the distribution method in step two. Both sit inside the paid program.
One line from session 1 was worth more than the rest of the marketing. Gadzhi told the audience directly that they would not fire their boss overnight, would not become millionaires in days, and would not reach $10,000 a month by the end of the week, and invited anyone expecting that to close the stream. That was unusually specific expectation-setting for a launch event, and it sat oddly beside the $373 a day used to advertise it.
What it is really for
Like every free launch event of this size, the summit was the top of a sales funnel. The teaching was real, the ticket was genuinely free, and the week built toward Monetise, the $1,995 program that sold from session 2 until the cart closed at midnight Eastern on September 14. Knowing that going in is the difference between a useful free week and feeling ambushed on day four. Whether the whole thing earned the time is the subject of the full review.
How this site makes money: we earn a commission if you register for the summit through our links. We are not paid to reach a conclusion, and the organizers have no review or approval over anything published here. Full disclosure.